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Series:
In Cream We Trust

Navigating between personal affliction and broader consumer culture, In Cream We Trust transforms pharmaceutical packaging into large-scale paintings, monumentalizing everyday ointments used to treat eczema. By meticulously scaling up the dimensions of these medical boxes, the series examines the intersection of healthcare, branding, and trust—questioning how products designed for relief become embedded in personal identity and economic systems. Through precise replication of typography, colors, and packaging details, the works evoke the clinical aesthetics of commercial design while inviting reflection on the commodification of health and the psychological weight of chronic conditions.
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© 2025 by Hugh Leung. 

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